Save our skin,save our oceans,and look good doing it.

Our brand voice is kewl, casual, and conversational. No pretenses here. We aren’t buttoned-up, boardroommeeting SPF enforcers. We’re run-into-the-waves, cannon-ball-into the pool SPF champions. And if you couldn’t tell already, we don’t shy away from hyphenating words when a single-word adjective just doesn’t cut it. Like anyone with a conscience and half a sense of humor, we love a good pun. Wordplay is fair game, friends.